CTM Blog

Behavioral Healthcare Executive Article: How Healthcare Marketers Can Prepare for the Switch to Google Analytics 4
by Chris Todd
Streetfight Article: Closing the Attribution Loop
by Lisa Salvatore
The Evolution of Call Tracking for Google Ads Call Extensions in CTM
If there is one thing you can count on in marketing, it's quick and frequent changes to how things are…
by Jessica Michaels
CTM Culture
Corporate Volunteering: The Key to Happy Employees?
Today’s workforce believes it’s important to give back–and they expect their employers to do the same. In fact, 75% of…
by Barb Cronin
Release Notes, Video
SAML, Agent Scripts, HubSpot Routing | CTM’s Latest & Greatest Q2 2022
We are dedicated to ensuring that you are up-to-date and informed about the additions to our software that will positively impact you, your business, and your bottom line.
by CallTrackingMetrics
Duct Tape Marketing Podcast featuring Todd & Laure Fisher
Podcast with guests Todd and Laure Fisher, husband and wife co-founders and CEO and COO of CallTrackingMetrics an award-winning marketing attribution and call tracking platform.
by CallTrackingMetrics
MarketingProfs’ Article: Quality Over Quantity in Lead and Conversion Scoring
Lead and conversion scoring paired with optimization strategies can lead to big wins for organizations.
by Chris Todd
Inc. Article: CallTrackingMetrics Ranks Amongst Highest-Scoring Businesses on Inc. Magazine’s List of Best Workplaces for 2022
CallTrackingMetrics was named to Inc. Magazine's Annual List of Best Workplaces for 2022. Learn more about what drives this team's passion for what they do.
by CallTrackingMetrics
Entrepreneur Article: Can We Remain Connected in an Ever-Changing Hybrid Environment?
Laure Fisher discusses how to keep all employees connected with the shift to hybrid work environments.
by Laure Fisher