Sales & Service
Modern Marketing Today Article: Elevating Consumer Experience with First-Party Data
First-party data provides valuable insights into customer behavior and needs.
Employee Recognition and Retaining the Best Employees
Hiring and retaining good employees is harder to do today than ever before. With the emergence of the Great Resignation,…
Call Center Times Article: The Next Steps for Business Call Strategies After STIR/SHAKEN
In attempts to stamp out spam calls and ward off robocalls, STIR/SHAKEN took effect in June 2021. Find out how it is impacting businesses today.
AIthority Article: It’s Time to Give Your Lead Generation Strategy a Makeover: Here’s How
The best lead generation plans take the time to plan strategies, tactics, and execution to maximize results.
Advertising Week Article: A Beginner’s Guide: The Best Paid Advertising Channels to Prioritize in 2022
Marketers continue to adjust to the economic impact of the global pandemic. It's important to know where to focus strategic advertising investments.
Sales and Marketing Management Article: How Marketing Attribution Plays a New Role in the Age of Privacy
Using third-party data is no longer an option for marketers. Marketing attribution can help to create personalized, meaningful customer interactions and engagement.
Customer Think Article: Transforming the Traditional Sales Funnel to the Flywheel
The traditional sales funnel isn't as effective as it once was. Now is the time for many companies to shift to the flywheel.
Celebrating Our Core Values: Meet the CTMmy Award Winners
One of the best parts of the CallTrackingMetrics culture is that we love to give kudos. Throughout each workday our…
Zoom, Pipedrive, Mobile App | CallTrackingMetrics Release Notes January 2022
We are dedicated to ensuring that you are up-to-date and informed about the additions to our software that will positively impact you, your business, and your bottom line.