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AIthority Article: It’s Time to Give Your Lead Generation Strategy a Makeover: Here’s How
The best lead generation plans take the time to plan strategies, tactics, and execution to maximize results.
Advertising Week Article: A Beginner’s Guide: The Best Paid Advertising Channels to Prioritize in 2022
Marketers continue to adjust to the economic impact of the global pandemic. It's important to know where to focus strategic advertising investments.
Sales and Marketing Management Article: How Marketing Attribution Plays a New Role in the Age of Privacy
Using third-party data is no longer an option for marketers. Marketing attribution can help to create personalized, meaningful customer interactions and engagement.
Customer Think Article: Transforming the Traditional Sales Funnel to the Flywheel
The traditional sales funnel isn't as effective as it once was. Now is the time for many companies to shift to the flywheel.
Celebrating Our Core Values: Meet the CTMmy Award Winners
One of the best parts of the CallTrackingMetrics culture is that we love to give kudos. Throughout each workday our…
Zoom, Pipedrive, Mobile App | CallTrackingMetrics Release Notes January 2022
We are dedicated to ensuring that you are up-to-date and informed about the additions to our software that will positively impact you, your business, and your bottom line.
Business 2 Community Article: Spam Calls – Important Things You Need to Know
Dealing with spam or robocalls can cost valuable time and resources for businesses, especially for customer service and sales teams that manage phone calls.
Sales and Marketing Management Article: 5 Trends for Marketers from Marketers
Isabelle Papoulias, CMO of sales enablement solution provider Mediafly, asked five peers to pinpoint important aspects of B2B marketing in an increasingly digital world.
Telling CTM’s Story with a New Framework
We make tracking calls and analyzing marketing campaigns painless and easy to understand.