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Entrepreneur Article: Can We Remain Connected in an Ever-Changing Hybrid Environment?
Laure Fisher discusses how to keep all employees connected with the shift to hybrid work environments.
by Laure Fisher
Press
Modern Marketing Today Article: Elevating Consumer Experience with First-Party Data
First-party data provides valuable insights into customer behavior and needs.
by Jason Smith
Press
Call Center Times Article: The Next Steps for Business Call Strategies After STIR/SHAKEN
In attempts to stamp out spam calls and ward off robocalls, STIR/SHAKEN took effect in June 2021. Find out how it is impacting businesses today.
by Todd Fisher
Press
AIthority Article: It’s Time to Give Your Lead Generation Strategy a Makeover: Here’s How
The best lead generation plans take the time to plan strategies, tactics, and execution to maximize results.
by Chris Todd
Press
Advertising Week Article: A Beginner’s Guide: The Best Paid Advertising Channels to Prioritize in 2022
Marketers continue to adjust to the economic impact of the global pandemic. It's important to know where to focus strategic advertising investments.
by Lisa Salvatore
Press
Sales and Marketing Management Article: How Marketing Attribution Plays a New Role in the Age of Privacy
Using third-party data is no longer an option for marketers. Marketing attribution can help to create personalized, meaningful customer interactions and engagement.
by Lisa Salvatore
Press
Customer Think Article: Transforming the Traditional Sales Funnel to the Flywheel
The traditional sales funnel isn't as effective as it once was. Now is the time for many companies to shift to the flywheel.
by Jason Smith
Press
Business 2 Community Article: Spam Calls – Important Things You Need to Know
Dealing with spam or robocalls can cost valuable time and resources for businesses, especially for customer service and sales teams that manage phone calls.
by Jason Smith
Press
Sales and Marketing Management Article: 5 Trends for Marketers from Marketers
Isabelle Papoulias, CMO of sales enablement solution provider Mediafly, asked five peers to pinpoint important aspects of B2B marketing in an increasingly digital world.
by CallTrackingMetrics