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CTM Blog

Videos
Strategy, Smart Route Podcast
More Leads, Better Data: AI For Lead Generation (Part 2)
Use AI in your lead generation strategy to attract quality leads, create magnetic content, and streamline your lead gen processes.
by CTM
Strategy, Smart Route Podcast
More Leads, Better Data: AI For Lead Generation
Do you want more leads? Better data? A shortcut to great content? Find out why embracing AI technology in your lead generation strategy will benefit your business for years to come.
by CTM
How to Use CTM Tools
How to GA4: View Your Call Events in Google Analytics 4
Learn how to track GA4 phone call events with CallTrackingMetrics. Discover where to find call data in the new GA4 interface and keep your analytics flowing seamlessly.
by CTM
How to Use CTM Tools
How to GA4: View Your Call Event Session Data in Google Analytics
The release of Google Analytics 4 (GA4) has brought with it a lot of changes, and the CallTrackingMetrics GA4 integration is designed to keep your data flowing. CTM makes it easy to send phone call and other offline events to Google Analytics. This video will show where to look in GA4 to view your events with sessions details like default channel and source/medium.
by CTM
Webinars
Intro to GA4
Together, we’ll help you get started building reports in GA4 populated with CTM data.
by CTM
Webinars
Everyday AI: 5 Ways to Use AskAI in Sales & Marketing
Discover how AI can free up time for your marketing, sales, and development teams to make money moves instead of wasting time on scheduling and data entry.
by CTM
Popular Features
Confidently Make Marketing Decisions
Call track and metrics is an award-winning attribution platform that gives you full visibility into your online and offline leads so you can increase conversions prove roi and grow your business.
by CTM
Popular Features
Enhancing Marketing Efforts with Multi-touch Attribution and Call Tracking
From basic attribution to detailed multi-touch attribution, CTM has everything you need for crystal clear marketing data to power your campaigns and enhance your customer and prospect data in your CRM.
by CTM
Popular Features
Take Action on Your Call Tracking Data with CRM Integrations
Call tracking unlocks actionable data to make better marketing decisions. One way to get the most of that data is by connecting it to the tools you use everyday. Syncing your CRM with CallTrackingMetrics creates a consolidated view of your leads and gives you everything you need to take action.
by CTM