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Is Click Fraud Skewing Your Ads Data?
Ad fraud may not be top of mind, but if you’re ignoring fraudulent clicks on your website and campaigns you could be in for trouble. In this episode we sat down with Lucas Rabinowitz, Sr. Director of Growth Sales, from Cheq and ClickCease to find out more about this growing and dangerous trend and how you can protect your organization (and budget).
Stop Confusing Customers! Use the StoryBrand Framework
Today’s audience is more distracted than ever. That means getting your marketing message across clearly and quickly is critical. In this episode of Smart Route, Certified StoryBrand Guide Cassie Egli explains why ‘if you confuse you lose’ and how to use the StoryBrand framework to clarify your message and increase revenue.
Global Automation, Live Transcriptions, and SMS Routing | CTM’s Latest & Greatest Q3 2022
CTM’s Latest & Greatest Q3 2022 Release Notes Over the past few months our product and engineering teams have been…
Your Top Influencer Marketing Questions Answered
Today, influencer marketing can work for any industry–including B2Bs–when planned and executed correctly. Hear from expert influencer marketer Cait Weingartner as she uncovers strategies for influencer marketing campaigns and shares her experience leading creative strategy for 200+ influencer-centric campaigns for clients like Meta, QuickBooks, Target, L’Oreal and Converse.
TikTok Marketing 101 for B2B
Join our conversation with TikTok influencer Austin Armstrong to learn his top three content strategies B2B companies can use to grow on TikTok. Listen in as he guides you through the marketing metrics–and budget!– that matter on today’s fastest-growing media platform.
Google | The Evolution of Search with Automation
Google’s machine learning has come a long way. Learn how leveraging automated bidding, broad match keywords, and smarter lead generation strategies can drive business outcomes by reducing complexity so you can reach the right customers at the right time with Google search ads.
Becoming Values-Driven: Br8kthru’s Fine Dining Approach to Their Agency Model
What would happen if you treated your customers the way Michelin Star restaurants do? Find out from the award-winning agency that does in our newest episode of Smart Route.
SAML, Agent Scripts, HubSpot Routing | CTM’s Latest & Greatest Q2 2022
We are dedicated to ensuring that you are up-to-date and informed about the additions to our software that will positively impact you, your business, and your bottom line.
Expand Your Audience Reach with Audio Ads
Today’s average American sees between 6,000 and 10,000 ads a day. So how can your target audience possibly remember your campaign? Audio advertising. Join Eric Yang of AudioGo and host Courtney Tyson to learn how audio marketing can make you 220% more memorable than a TV ad.