CTM Blog


CallTrackingMetrics Launches New Website Design to Reflect Company Values and Product

by CallTrackingMetrics

SEVERNA PARK, MD—CallTrackingMetrics, a leading provider of call tracking and contact center software, released a new website designed to increase awareness about their latest product offerings and to reflect the company’s innovative and customer-driven values. The updates highlight the features that set CallTrackingMetrics apart and make the content approachable and engaging for readers.

The new design includes an enhanced navigation menu that drives readers to key pages that explore features such as call tracking, workflow automation, conversation analytics, and unified communication tools. The menu also highlights solutions for CallTrackingMetrics key constituencies, including businesses, agencies, and contact centers. An updated color palette and logo offer a fresh look for the brand, while engaging animations help to visually demonstrate the benefits of call tracking when partnered with contact center tools.

Director of Marketing, Erika Rollins, shared, “The new website and refreshed logo are an opportunity for our team to demonstrate the evolved value of CallTrackingMetrics to the markets we serve. We wanted to highlight our product’s core differentiators, such as our ability to seamlessly serve the needs of marketing, sales, and service functions through our unified communications offering, as well as the professional consulting services and live support we offer.”

The website also incorporates more of CallTrackingMetrics’ team culture into the end product. Kevin Pedini, Front End Developer, sought to represent the team’s values, while also underscoring the stability and power of the platform. He shared, “The updated deep blue and cyan color combination embodies the energy and drive that stems from our core values as a company, while new stand-alone illustrations help depict the key pieces of our platform’s functionality in a fun way.”

To explore the updates and learn more, visit

About CallTrackingMetrics: 
CallTrackingMetrics is the only digital platform that uses call tracking intelligence to inform contact center automation—resulting in a more personalized customer experience. Discover which marketing campaigns are generating leads and conversions, and use that data to automate call flows and power your contact center. More than 30,000 customers around the globe trust CallTrackingMetrics to manage communications for their marketing, sales, and service teams.

CallTrackingMetrics has also been recognized in Inc. Magazine’s 5000™ list of fastest-growing private companies, and as a leader on G2 Crowd for inbound call tracking software.