Categories
Forbes: Get to Back to Basics to Best Leverage AI
Companies must prioritize fortifying the core fundamentals of their products and services before attempting to incorporate AI enhancements.
CustomerThink: When Last Touch Attribution is Advantageous
Today’s customer journeys are more intricate than those in Don Draper’s days, weaving through online and offline touchpoints. Relying solely on last-touch attribution may not suffice to grasp customer buying behaviors.
Beta News Article: Move Over Google, LLMs Are Taking Over
Though Google is still the most popular search engine, new technology has emerged that could threaten its supremacy -- LLMs.
Medium Article: How AI Is Disrupting Our Industry, and What We Can Do About It
Artificial Intelligence is no longer the future; it is the present. It’s reshaping landscapes, altering industries, and transforming the way we live and work. With its rapid advancement, AI is causing disruption — for better or worse — in every field imaginable.
CallTrackingMetrics Announces Official Partnership with SearchKings
Dive into CallTrackingMetrics' first "certified" partnership with SearchKings.
CallTrackingMetrics Celebrates Customers and Earth Day by Supporting Baltimore Bay Restoration
Employee volunteers help bag oyster shells for Chesapeake Bay Foundation after bridge collapse