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CTM Blog

Resources
Strategy, Guides

Running a Drama-Free Sales Floor

The digital advertiser's guide to strategies and tactics to take your campaigns to the next level without breaking the bank.
by Chris Todd
Guides
The Evolution of a Great Marketer [eBook]
by Andrew Clark
Guides
Stop Guessing, Start Optimizing: A Practical Guide to Smarter Marketing Budgets
Learn how to navigate CallTrackingMetrics' international regulatory process in five simple steps.
by Andrew Clark
Strategy, Guides
Budget Slashing: The Marketing Playbook for (mostly) Painless Cost Cutting
The digital advertiser's guide to strategies and tactics to take your campaigns to the next level without breaking the bank.
by Chris Todd
Guides
How to Stay Compliant When Buying Global Numbers with CallTrackingMetrics
Learn how to navigate CallTrackingMetrics' international regulatory process in five simple steps.
by Andrew Clark
Marketing, Resources, Guides
It’s Time to Rethink Marketing’s Reliance on Email
You don't need to break up with email forever, but we do think it's time to start seeing other channels. We'd like to introduce you to our friend, the phone number.
by Chris Todd
Marketing, Analytics, Guides
6 Ways to Use First-Party Call Tracking Data to Prove You’re Crushing It
[Dynamic Infographic] Learn how to participate in something we like to call data-driven bragging
by Chris Todd
Guides
[Research Study] A Data-driven Approach to Optimizing ROAS/Lead Value with CallTrackingMetrics
CallTrackingMetrics helps BAM Advertising deliver key data points for their clients to prove ROAS, ROI, and successfully optimize paid ad spend.
by CallTrackingMetrics
Strategy, Guides
Everything You Should Be Doing Before You Start Call Tracking
Your guide to what good marketing looks like, and how call tracking can help make it great...when you're ready.
by Chris Todd
Guides
Staying Relevant & Compliant in Healthcare Marketing
Marketing insight and personalization through a HIPAA-compliant call tracking solution can impact a healthcare provider’s success while protecting both privacy and data.
by CallTrackingMetrics