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CTM Blog

Marketing
Strategy

Why Most Call Intelligence Technology Fails Without Workflow Alignment (And How Automotive Leaders Can Fix It)

Even best-in-class call intelligence fails without workflow alignment. See how automotive leaders can improve adoption, coaching, and conversion.
by Andrew Clark
Strategy
How Digital Agencies Are Leveraging AI to Get Their Clients Results Moving in 2026
Learn how agencies are transforming marketing in 2026 with AI-powered tools like predictive analytics, personalized marketing, and more.
by Andrew Clark
Strategy, Guides
Running a Drama-Free Sales Floor
The digital advertiser's guide to strategies and tactics to take your campaigns to the next level without breaking the bank.
by Chris Todd
Strategy, Guides
Budget Slashing: The Marketing Playbook for (mostly) Painless Cost Cutting
The digital advertiser's guide to strategies and tactics to take your campaigns to the next level without breaking the bank.
by Chris Todd
Attribution, Strategy
Why Speed Matters: 3 Tools Home Service Companies Can Use to Win More Business
In the world of home services, seconds can make or break a sale. A homeowner finds a leak under their…
by Andrew Clark
Strategy
Drive More High-Quality Calls with Advanced PPC Strategies for Home Services
This article helps experienced advertisers take their Google Ads and Meta Ads results to the next level.
by Andrew Clark
Strategy
Franchise Marketing: 5 Tips to Crush It
Franchise marketing is essential to stay competitive and grow your customer base. Whether home services, food services, or any other…
by CTM
Attribution, Strategy
Yes, You Can Use a Call Tracking Number on a Google Business Profile. Here’s How.
SEO experts everywhere agree that creating a Google Business Profile page is one of the first steps to a location…
by Frances Miller
Strategy, Communications
Crafting Cold Email Subject Lines Inspired by AI-Analyzed Customer Conversations
See how AI analyzes customer conversations to craft compelling cold email subject lines that grab attention, speak to needs, and improve engagement rates.
by CTM
Attribution, Analytics, Strategy
Ringing Up ROI: Mastering Offline Attribution and Call Tracking
Unlock the power of phone calls in marketing. Learn offline attribution strategies, call tracking techniques, and how to boost ROI in the digital age.
by Andrew Clark