Categories

CTM Blog

Resources
Guides
Stop Guessing, Start Optimizing: A Practical Guide to Smarter Marketing Budgets
Learn how to navigate CallTrackingMetrics' international regulatory process in five simple steps.
by Andrew Clark
Strategy, Guides
Budget Slashing: The Marketing Playbook for (mostly) Painless Cost Cutting
The digital advertiser's guide to strategies and tactics to take your campaigns to the next level without breaking the bank.
by Chris Todd
Smart Route Podcast, Smart Route Podcast
Smarter PPC Starts with Better Calls: Lessons from the Front Lines
Chris Cabaniss of Falcon Digital Marketing talks real-world PPC strategy, lead quality, and how to optimize calls for ROI.
by Andrew Clark
Guides
How to Stay Compliant When Buying Global Numbers with CTM
Learn how to navigate CallTrackingMetrics' international regulatory process in five simple steps.
by Andrew Clark
Smart Route Podcast, Smart Route Podcast
Messaging Matters: What 11 Million Cold Emails Taught This Marketer About Outreach
James Milsom sent 11 million cold emails. Find out what works, what fails, and how to craft messages that are strategic, not spammy.
by Andrew Clark
Marketing, Attribution, Case Studies
How CTM Helps Banyan Treatment Centers Grow, Scale, and Provide Care
Since adopting CallTrackingMetrics, Banyan Treatment Centers have improved call response times, grown through call insights, and streamlined inquiry management.
by Hannah Hanover
Smart Route Podcast, Smart Route Podcast
Stop Chasing Links: The Human Side of PR
Digital Olympus founder Alexandra Tachalova shares how brand visibility, not backlinks, drives real value in the age of AI and LLMs.
by Andrew Clark
Smart Route Podcast, Smart Route Podcast
Not Built to Pitch: Creating LinkedIn Content That Connects
From failed sales gigs to LinkedIn content king, Tim Davidson shares how humor, honesty, and niche focus helped him build B2B Rizz from the ground up.
by Andrew Clark
Smart Route Podcast, Smart Route Podcast
The Ego Goes First: An Entrepreneur’s Journey
From the highs of founding a startup in a new country to the lows of unpaid bills and business collapse, discover the journey that has earned this business coach over 30,000 followers on TikTok and a new lease on life.
by Andrew Clark