Categories

CTM Blog

Marketing
Strategy
How to Budget for Call Tracking
While call tracking is traditionally allocated as a marketing expense, it often impacts many departments, including sales, customer support, and operations.
by CTM
Strategy, Case Studies
How Captain Dave’s Dolphin Safari Uses CallTrackingMetrics to Refine Their Ad Spend and Empower Their Agents
Before CTM, this popular tour company relied on asking customers on the phone how they found out about their business.
by CTM
Attribution, Communications
Convert Leads Quickly: FormReactor® is a Digital Marketer’s Secret Weapon
Start tracking and automating instant communications with your customers through our native online form tool FormReactor.
by CTM
Attribution, Strategy, Case Studies
How can call tracking technology be used in the addiction treatment industry?
Call tracking can help providers scale, invest wisely, and deliver high quality care.
by CTM
Strategy
7 Easy Ways to Optimize Your SEO: From Keywords to Crawlers
Consider this your go-to checklist to make sure your website's SEO is in healthy shape.
by CTM
Strategy
4 Questions to Ask When Determining Your Paid Search (PPC) Budget
How much should you spend, and which keywords are worth investing in? For those willing to take the time to solve the PPC puzzle, the payoff can be significant.
by CTM
Attribution
Discover How You Can Eliminate the Conversion Blind Spot
Watch our webinar to learn more about how you can attribute your phone calls to increase conversions and improve your advertising campaigns.
by CTM
Strategy
Why Location Based Search Matters More Than Ever
Explore the explosive rise of location based search in recent years and and how to optimize your business for successful search results.
by CTM
Attribution
Visualize Your Call and Visitor Data in Google Data Studio
Start building beautiful, dynamic reports in Google Data Studio using your CallTrackingMetrics data with our new integration.
by CTM