Categories
Why Location Based Search Matters More Than Ever
Explore the explosive rise of location based search in recent years and and how to optimize your business for successful search results.
Visualize Your Call and Visitor Data in Google Data Studio
Start building beautiful, dynamic reports in Google Data Studio using your CallTrackingMetrics data with our new integration.
4 Ways to Elevate Your Lead Generation Strategy
The best lead generation campaigns combine smart assumptions in the planning stages, solid data for reporting and optimization, and clear processes.
Why use Google’s tCPA and How to Migrate to it
Are you still doing manual bidding for your display advertising? If so, you might be spending a lot of time on something that can likely be done better through machine learning.
6 Key Performance Indicators (KPIs) for Marketing Success
While you’re busy setting goals for this year, discover the KPIs you should consider evaluating and how to report on them in your CallTrackingMetrics account.
Creating Advanced Audiences for Google Ads
Uncover the various ways you can craft audiences in Google Ads to optimize your marketing efforts.
Practice the Best Healthcare Marketing with Data-backed Decisions
If you own your own practice, or work in the healthcare industry, you know that each phone call from a potential patient is extremely valuable.
What Are the Most Crucial Digital Marketing KPIs to Monitor?
With so much access to current, accurate information, days of "this just feels right" are long gone for marketers. With ROI reporting, you won't just know which channels are successful; you'll be able to quantify exactly how successful they are.
Why should I use a separate call tracking platform when Google Ads offers call forwarding?
Why should a user of Google Ads bother with a call tracking provider like CallTrackingMetrics, rather than use call forwarding through Google Ads?