Categories

CTM Blog

Marketing
Strategy, Guides
Budget Slashing: The Marketing Playbook for (mostly) Painless Cost Cutting
The digital advertiser's guide to strategies and tactics to take your campaigns to the next level without breaking the bank.
by Chris Todd
Attribution
Marketing without Attribution Is Just Expensive Guesswork: Lessons from the Legal Industry
This article helps experienced advertisers take their Google Ads and Meta Ads results to the next level.
by Andrew Clark
Marketing, Attribution, Case Studies
How CTM Helps Banyan Treatment Centers Grow, Scale, and Provide Care
Since adopting CallTrackingMetrics, Banyan Treatment Centers have improved call response times, grown through call insights, and streamlined inquiry management.
by Hannah Hanover
Attribution, Sales & Service, Lead Management
Ads That Matter: How Behavioral Healthcare Providers Use Call Attribution to Provide Care & Grow
Behavioral healthcare practices: Track calls. Cut costs. Grow your impact.
by Andrew Clark
Attribution, Strategy
Why Speed Matters: 3 Tools Home Service Companies Can Use to Win More Business
In the world of home services, seconds can make or break a sale. A homeowner finds a leak under their…
by Andrew Clark
Strategy
Drive More High-Quality Calls with Advanced PPC Strategies for Home Services
This article helps experienced advertisers take their Google Ads and Meta Ads results to the next level.
by Andrew Clark
Analytics
Boost Your SMS and Email Campaign Performance with Data Validation
Guest Post by Lainey Stevens at Trestle Imagine spending weeks working on your latest marketing campaign. You craft the perfect…
by Andrew Clark
Attribution
Supercharge Your Google Ads Performance with CTM’s Enhanced Conversions Update
Improve Google Ads performance with the enhanced conversions update in our Google Ads integration.
by Andrew Clark
Strategy
Franchise Marketing: 5 Tips to Crush It
Franchise marketing is essential to stay competitive and grow your customer base. Whether home services, food services, or any other…
by CTM