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How CTM Uses CTM: Tracking Marketing ROI with Google Data Studio Dashboards
Our dashboards serve as a central hub where anyone in our organization can quickly grab the insights they need.
Ask an Expert: How does Google’s SameSite cookies update impact call tracking?
We chatted with our development team to learn more about the impact on your CTM tracking efforts.
Watch: How to Use Call Tracking to Deliver Marketing and Sales Value
Accurately report on conversions and optimize for lead quality versus volume.
Introduction to Facebook Advertising on CallTrackingMetrics
78% of American consumers say they’ve discovered a product because of Facebook—so if you're not running ads on Facebook yet, you're missing out.
How to Automate Google Ads for Higher-value Conversions
Take a closer look at how Google Ads smart bidding works and how you can expand your funnel of what counts as a conversion to make it even smarter.
Why Bidding on Branded Terms is Necessary
Shouldn't you get the #1 search result, especially if people are literally searching for your brand name? Well, not necessarily.
5 Reasons to Love Our New Direct Google Ads Integration
The new integration makes capturing conversions much more seamless, so you can focus your energy on driving more revenue from ads.
How to Budget for Call Tracking
While call tracking is traditionally allocated as a marketing expense, it often impacts many departments, including sales, customer support, and operations.